Explores how the rise of the Internet as a means to buy and rent movies broke the video rental industry and market leader Blockbuster Inc. can and should respond to these events. Explores how the emergence of e-commerce affects the extent to which consumers are buying instead of renting cheap DVD-ROM drive and a Blockbuster can adjust its online initiatives in response. Details of the growth of Internet-enabled replacement of threats, such as home delivery services (eg, Kozmo.com) and Internet subscription services (for example, Netflix.com), and explores the options and selecting the Blockbuster Inc. as it seeks to maintain its competitive position. At the time of technological change, firms constantly face decisions about the extent to which they should cover the technologically advanced to replace the possible expense of their existing products and services. Guide the reader through making Blockbuster and its result answers. "Hide
by Peter J. Coughlan, Jennifer L. Illes Source: Harvard Business School 15 pages. Publication Date: December 19, 2003. Prod. #: 704462-PDF-ENG
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