When Blindstogo.com, online project Blinds To Go (BTG), was first proposed in mid-1999, its Board of Directors has been lukewarm to the idea. However, after six months of work and seeing other retailers to go online and paid a huge estimate of the dot-com bubble, the council was encouraging BTG allocate more resources to the project. Plans were already in place to further expand its retail stores. Senior management at BTG got sales, costs and results of a survey of the retail e-commerce company. The data obtained from the website showed that people who visited the site were the same people who have been in the stores. Vice Chairman of BTG wanted to evaluate the results of this online business by studying e-commerce project fit within the overall strategy of the business to determine where resources should be focused. "Hide
by Michael R. Pearce, Ken Mark Source: Richard Ivey School of Business Foundation 14 pages. Publication Date: January 23, 2001. Prod. #: 901M05-PDF-ENG
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