BLASTING OUT OF SINGAPORE: AJA’S INTERNATIONAL TECH-TO-MARKET STRATEGY Case Solution
The case is set in 2015 and follows Angela Toh, the creator and director of AJA Enterprises (AJA), a Singapore-based business developed in 1999. The organisation started as a circulation business for silicone sealants and aluminium cladding for windows. The business has actually constantly pursued a mindful development strategy, however now Toh should bring her business's trademarked Enerzorb innovation to the international market in order to proceed increasing her business.
This is just an excerpt. This case is about Business
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