In April 2008, the owners of Cambridge, Ontario-based Cerny Hospitality Group (CHG) consider the purchase and implementation of management software for OpenTable reservation in three of their restaurants, including Blackshop. It was believed that the software can help to better manage consumer demand due to its ability to on-line reservation and data collection capabilities, an improvement over the current system of reservation management. CHG has been family owned and operated business and has achieved considerable success with her personal contact with customers. When considering the purchase of software, CHG expressed concern about the potential cost and return on investment, in addition to a strategic fit for the company, which placed great emphasis on the human touch and personal interaction with customers. "Hide
by John S. Haywood-Farmer, Karim Moolani, Michelle Peng Source: Richard Ivey School of Business Foundation 14 pages. Publication Date: 07 January 2009. Prod. #: 909D01-PDF-ENG
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