Case BlackRock solutions addressing various functions and global economy chain asset manager, with a focus on "money management" and "investment systems platform" business. Students analyze why BlackRock decided unbundle its Aladdin investment platform, and if the firm should consider expanding the platform in the future. Students also learn from the "double mission" service problems, both internal and external customers Aladdin period of rapid growth for BlackRock and significant changes in the global financial landscape. "Hide
by Kenneth A. Froot, Scott Waggoner Source: Harvard Business School 20 pages. Publication date: April 21, 2011. Prod. #: 211082-PDF-ENG
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