Research in Motion has successfully launched innovative service to BlackBerry in North America and was looking to accelerate business growth there, and around the world. The company was using a direct sales approach and considering switching to the use of telecommunication operators as the main channel. The management team was asked to recommend a strategy and implementation plan. "Hide
by Adrian Ryans Source: IMD 20 pages. Publication Date: January 1, 2004. Prod. #: IMD181-PDF-ENG
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