The owners of the Black Fly Beverage Company to consider the advisability of expanding their product line, after less than a year in operation. Since its launch earlier in the year, sales of original cranberry-blueberry vodka cooler companies rose steadily. Impressed by their early success, the owners wonder whether they should seize the moment of its new brand and invest in the production of the second product.
This is part of a set of cases Ivey and technical notes written for the introductory-level courses. "Hide
by John S. Haywood-Farmer, Julie Harvey Source: Richard Ivey School of Business Foundation 5 pages. Publication Date: January 15, 2007. Prod. #: 907D03-PDF-ENG
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