This is a rewritten version differs from the Black and Decker Corp: Home Group (A1) in two ways: 1) It has a clear focus of the decision. Homa has to decide on the program to transfer the Black & Decker name GE small appliances, and 2) information on advertising, promotion programs, purchase allowances, volume discounts, rebates dating, joint advertising and consumer benefits have been reduced ". Hide
by John A. Quelch, Minette E. Drumwright, Cynthia A. Bates Source: Harvard Business School 14 pages. Publication Date: 02 Oct 1987. Prod. #: 588015-PDF-ENG
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