The leaders of the Black & Decker Corporation managers task to design and develop a cordless electric drill for professionals that will enhance their reputation among their customers and significantly increase the company's share in this market. In addition, the new product must have a platform, which, with minor modifications, suitable for both the North American and European markets. Like many projects, the time line is not enough. Management task is to gather the international team and to develop strategies to identify competitive opportunities, clarify program objectives, ensuring effective communication and keep people focused. Designers - including engineers and designers of the product - has to overcome a number of technical problems associated with the power drill will supply, battery location, and ergonomics. The models are a key design tool in the development process and is used to test the reaction of consumers in North America and Europe. "Hide
by Thomas Walton Source: Design Management Institute 7 pages. Publication Date: 06 Oct 1997. Prod. #: 997003-PDF-ENG
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