Black Canyon Coffee Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

As it starts to develop its strategy for the second decade of the business, this case concentrates on Black Canyon Coffee. Black Canyon had grown to become the biggest chain of coffee houses in Thailand in 2003. Over its first decade, Black Canyon grew from one place to 78 retail outlets, serving a mix of cold and hot coffee beverages, in addition to Asian cuisine. The creators had no past expertise in food services or coffee houses, but were successful entrepreneurs in an unrelated business. Thus far, the business was prosperous, and had managed the threat posed by both foreign (e.g., Starbucks) and local competitions. The coffee house market in Thailand anticipated to grow fast, and was an emergent industry segment. While the firm was in a powerful position in 2003, rivalry in the industry was expected to become more intense in successive years.

One crucial issue in the case calls for markets and the goals that the company should pursue in forthcoming years. Managing Director Pravit C. Pong believed the business should aspire to a total of 200 stores in the next ten years, while Michael Holland proposed a more challenging goal of 1,000 places. Moreover, the organization must consider the potential to diversify into other marketplaces, along with the relative emphasis of national versus international growth. There are several operational and tactical problems that the organization must face too. For instance, access to the supply chain infrastructure and capital are tied to form and the level of growth goals that the firm will pursue.

PUBLICATION DATE: September 28, 2011 PRODUCT #: W11210-HCB-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE