BIZZY BODY Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

BIZZY BODY Case Study Solution

Abstract

The report illustrates the market opportunities and market growth trends in Malaysia for spa and wellness industry.It focuses on the business strategy and offerings of Bizzy Body Spa and Wellness Center, that offers easy and convenient programs to deal with obesity.It also offers extended services that include fitness plans, nutrition plans, and laser treatments for fat loss.The main aim of the business is to offer lifestyle and confidence to the customers so to make world a better place and help people elevate their self-esteem.

Through the findings, it has been analyzed that the Malaysian market is growing at a continuous rate of 3% annually for spa and wellness sector, primarily due to the increasing tourism.The region has outnumbered in sales and has left Europe behind for tourism.

Such trend in market depicts the opportunity for the company to expand substantially and grow its sales. The main value proposition that the company can harness for future sustainability is its “DNA sliming program”, that focuses on the customer and then determine sits body type. This allows to offer the right plan of diet for the customers and hence creates a substantial experience mark on the customer’s mind.

Apart from the opportunity posited to the company and favorable market trends, the analyzing market has stiff competition in health and wellness industry.This competition may drive the profitability away or may reduce the margins in the future.However, developing the right sustainable strategy such as leveraging the service level may allow Bizzy Body sustain itself in the market.

Keywords: Competitive Edge, Porter 5 forces, Market trends

Introduction

Bizzy Body is a body weight management slimming spa in Malaysia, focusing on managing the weight issues of the clients through the incorporation of technology and art into its processes, to develop certain value proposition in the market.The incorporation of technology and science in managing healthy body issues and specially obesity has developed a strong competitive edge in the market and has allowed Bizzy Body to maintain the leading position in the Malaysian market with 10,000 loyal clients.

In addition, the Bizzy Body Sliming Expert after working in the beauty industry for more than a decade attained effective and scientific solutions to offer the customer effortless modern-day weight management.This has resulted in developing a strong brand image in analysis on markets for effortless weight management techniques.In addition, it allowed the company to develop an alternative technique or model that offers the customers an easy and convenient way of managing the body health through different techniques that are already not prevalent in the market. (Group(, 2016).

Bizzy Body took the initiative tooffer such services in order to create an alternative for all theprevalent body maintainingand obesity maintaining techniques in the market.It achieved this position in the market by continuously offering the state of art technologies, and offering extended customer services by engagingwith the client directly. In addition, Bizzy Body focuses on offering personal, easy and comfortable weightlossmanagement programs to the customers, that offera soothing experience and leave the customer happy and satisfied with the level of services ataffordable prices. Thiscreates a competitive edge for Bizzy Body, since it standouts the position and offerings of the business in the market.

In addition to this, the company also developsemotional connections with the end customers as a part of marketing strategy, in which it portrays itself asaplatform that offersthe service that makes every customer desirable in the social circle.This emotional connectivity develops a top of mind position in the mind of customer and allows the company to harness the position in developingcertain loyalty with the brand.

In 2011, the company entered intostrategicalliance with VLCC group that is recognized for being the number: 1health and wellness brand acrossMiddle East and South Asia.This collaboration allowed Bizzy Body to develop new perspectives and philosophiestowards body slimming and treatment with surgical and medical implementation of process.On the other hand,the VLCC grouphas a reputation of offeringoutclassservices in managing weight in the marketthrough 6000 professionals and 25+ years of experience withcollaborative teams of therapists, nutritionistsandothers to offer a complete package to the end customers(TallyPress, 2017).

Market Analysis

The Malaysian market is an ever growing market particularly in health wellness and spa business.Over the period of time, the country has seen growth of 7.7% in 2014.It is eminent, that with the growing population and increasing disposable income in the Malaysian markets, the customers may seek to relax through spa and wellness services along with tourism.

In 2014, the global spa industry was worth 94 billion, which is quite huge.Such increasedrevenues and growth in the tourism and spa well nessmarketshave inclined the government totreat both industries as one, since both industries complement eachother. In 2013, the wellness andspa industry in Malaysia gainedrevenues of 494 billion, leaving the European market behind.

In addition to this, there has been a continuous rise in the wellness and spa market since the growth rate jumped from 7.7% in 2013 to 10% in 2014.Along with this, the rise in tourism has been $1639 per trip which is higher than any other location in the world. This depicts the increased spending of the tourists on spa services and wellness treatment,making the overall market valuable. (Room, 2015)

Moreover, according to the government policies and economic analysis, it is eminent that such industry growth and opportunity may give rise to 3540 jobs in the market,making, the market grow and becoming one of the emerging industries within Malaysia.Though the market is ever growing, it has also been exposed to the stiff competition, since many local spas and giant spa groups have made coalition and alliances with the hotels, allowing the tourists to directly avail the services from the hotel service offering list. (Tourism, 2010)..............................

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