BizRate is a market research firm that collects point-of-purchase customer feedback data from retailers. He then draws his conclusions are available to consumers in the form of "BizRate ratings stars" that appear on the site. Today, the main source of income came directly from the study of the market (the company sells detailed reports customer feedback analysis of suppliers). In October 1999 (Red October), BizRate has a number of e-commerce initiatives have been so successful that the company's e-commerce revenues are now on the verge of eclipse revenue from the research division's BizRate. This led to a debate over whether or not to reset the BizRate research side of the business as a whole (that is, to continue to collect point-of-sale and follow-up data, but stop the production of research reports for the suppliers) in order to focus on e-commerce is direction of the site. Includes color exhibits.
To enhance their effectiveness, color cases should be printed in color. "Hide
on Youngme Moon Source: Harvard Business School 22 pages. Publication Date: October 10, 2000. Prod. # 501 024-PDF-ENG
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