In April 2015, BitGold, an international savings and payments service, was getting the final measures towards its historical initial public offering, which would take place on Canada's TSX Venture Exchange and sought to raise between $10 million to $20 million in funds.
With its blending of blockchain technology and facets of digital currencies like bitcoin, BitGold was paving the way to the legitimation of future "FinTech" startups by going public. The important questions include: How can BitGold continue to maintain its legitimacy and growth on the heels of a tumultuous year for bitcoin, blockchain technology and digital monies? Given the intricacy of the regulatory landscape, how can BitGold expand globally and build its customer base?
PUBLICATION DATE: December 23, 2015 PRODUCT #: W15608-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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