Developed in 1857, the Birla Group has actually established into one of the biggest corporations in India. His boy, Kumar Mangalam Birla, took over at the age of 28 and, through the duration of India's financial reforms, rerouted the focus of the group's financial investments.
Along with enhanced financial investment in holdover markets such as cement, sponge iron and carbon black, the group has actually pursued financial investment in brand-new markets, consisting of viscose staple fiber, non-ferrous metals, top quality garments and monetary services. Still asserting to be "Birla # 1"-its rallying cry for numerous generations-is the group in fact still number one, or is it being left behind by its more aggressive competitors?
PUBLICATION DATE: June 23, 2010 PRODUCT #: HKU910-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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