Birds Eye and the U.K. Frozen Food Industry (B) Harvard Case Solution & Analysis

Describes the changes in the strategy adopted by the bird's eye in the 1980's in the face of declining profits and undermine market share. Update (A) case. "Hide
by David J. Collis, Robert M. Grant Source: Harvard Business School 3 pages. Publication Date: February 25, 1992. Prod. #: 792078-PDF-ENG

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