Bio-Vert is a leading Canadian brand of ecological cleaning products on the basis of Quebec Prolav Savons. Run by brother and sister team, Savons Prolav bases its products on their vision, which includes environmental, accessibility and efficiency.
The demand for phosphate detergents in Bio-Vert has risen sharply since 2007 blue-green algal bloom outbreaks in Quebec waterways and subsequent legislation restricting the use of phosphate in cleaning products. But now that the "green" cleaning products have become more common, Savons Prolav raises the question of how to adapt and grow in an increasingly crowded market. This discussion examines how Savons Prolav can remain competitive in this difficult industry segment, while maintaining its environmental focus. This case highlights the pressure that small and medium businesses with strong environmental values encountered in a competitive market. It includes a portrait cleaners industry, consumer model towards environmentally friendly products, as well as the background of the provincial socio-environmental events, which resulted in an increase in demand for green cleaning products in Quebec. History Savons Prolav, business model and core values are considered along with the potential for growth. Details of related industries, social and marketing perspective to guide the reader to the advantages and disadvantages inherent in every opportunity. "Hide
by Raymond L. Price, Catherine Bedard, Genevieve Grainger Source: Richard Ivey School of Business Foundation 18 pages. Publication Date: December 18, 2012. Prod. #: W12403-PDF-ENG
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