In this dialogue, in the style of the situation, Director General Binnj's assembled a team of people for a 100-day "scientific experiment" to determine whether a new high-tech business enterprise is worth it. It is focused on the untapped market - a new kind of restaurant service menu is built on the platform IPad Apple. Team members are excited and have been working furiously, keeping them full-time. They developed a prototype technology and business proposals, pitched the idea of a few clients, and generated considerable interest. The case is set at the end of the first 100 days, when the CEO has to decide on the next steps.
This case introduces students to the information technology business, the approaches of technology development, pricing, virtual project management techniques and tools, brainstorming income opportunities and challenges of priority solutions. "Hide
by Derrick Neufeld, Ken Mark Source: Richard Ivey School of Business Foundation 24 pages. Publication Date: February 11, 2011. Prod. #: 910E24-PDF-ENG
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