In this dialogue-styled scenario, Binnj's CEO has gathered a team of folks for a 100-day "science experiment" to determine whether a new high tech business venture is worth following. He's focused on an untapped market - a fresh type of restaurant menu service built on the Apple iPad platform. They pitched the idea to many clients, have developed a prototype of the business and technology offering, and created significant interest. When the CEO must decide on the following steps, the case is set in the end of the first 100 days. This case introduces technology development strategies and students, service pricing problems, virtual project management techniques and instruments, brainstorming the challenges of prioritizing conclusions, and revenue generation opportunities.
PUBLICATION DATE: February 11, 2011 PRODUCT #: 910E24-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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