Bimbra 4x4: The Growth Dilemma Case Solution
Bimbra 4x4 was created in 2010 as an aftermarket customization service supplying aesthetic and practical changes for off-road vehicles. Bimbra 4x4 embraced a buffet-like approach to its company, where the customers could pick and choose alternatives to fully customize their vehicles in accordance with their preference and budget. Fast turnaround time, quality, and the customer service made this service a favorite option among the off-road enthusiasts. The 2 other parts that triggered competition were neighborhood basements that provided basic automobile adjustments and the various other was car maker in itself. Could business expand from a one-platform, one-location company into a lasting multi-location organization?
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: May 03, 2016
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