The case scenario ensue Yaron Samid, a founder of BillGuard, a personal finance application that administers user’s credit card transaction for unrecognizable and deceitful charges. The case centres on Samid's struggles to gain broad distribution.
After trying innumerable strategies comprising entering start up competitions and selling directly to American charge card issuers that are substantial, Samid considers whether he should pivot and totally shift product design and BillGuard's distribution strategy.
PUBLICATION DATE: June 05, 2014 PRODUCT #: E513-HCB-ENG
This is just an excerpt. This case is about FINANCE & ACCOUNTING
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