BigEast considering adopting relationship-oriented vision in his credit card approval process. This would shift the current practice of the bank to review applications based on the merits of one product to the one where the existing customer relationships is considered in the approval process. "Hide
by Francis H. Frey, Dennis Campbell Source: Harvard Business School 5 pages. Publication Date: November 1, 2001. Prod. #: 602098-PDF-ENG
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