BIG DATA STRATEGY OF PROCTER & GAMBLE: TURNING BIG DATA INTO BIG VALUE Case Solution
Under her forerunner, Filippo Passerini (Passerini), P&G had utilized bigdata effectively in all its company choices - selling, product improvement, supply-chain, etc. The firm accumulated additional information as well as customer information within its own digitization generate from several touch-points. The situation elucidates the advantages the firm had produced from data that is big, including financial savings as well as the more speedy rollout of products that are new. The situation also investigates the possible disadvantage of an extreme emphasis on digitizing and bigdata, including diluting the individual contact in the organization 's relationships with its clients, as well as additional possible dangers of using data that is big. As she attempted to choose the organization 's bigdata method ahead in a period when P&G hard time., Linda faced a tough scenario
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