IMD-1-0291 © 2010
Fernandes, Nuno; Santos, Patricia
This merger case places face to face a team of negotiators representing InBev and another representing Anheuser Busch (AB). These teams have to negotiate on a possible acquisition of AB. Therefore, this case is much more comprehensive than just an exercise in valuation or finance.
Learning objectives: Participants will be challenged by this case on negotiation techniques, tactical analysis, working with a team, working “against” a team, present a deal in public and many other things.
Subjects: M&A; Mergers; Emerging markets; Food & Beverages; Valuation; Synergies
Settings: Europe; US; China; Brazil ; Beer; Distribution; Beverages; Large; 2008
Related Case Solutions & Analyses:
Finance Myopia in a Systems Business
NGO Microfinance in the Tibet Autonomous Region
Ujjivan: Microfinance Institution at a Crossroads (B)
Womens World Banking: Catalytic Change Through Networks
Bourland Companies
Constructing a Nation: The United States and Their Constitution–1763-92
Note on Financial Contracting: Deals
AtHomeCare, Inc.: Health Care Services Rollup
The Pitcairn Family Heritage Fund
Selecting a Pharmaceutical Company from Northeast Asia for Investment
