In June 2010, Bharti Airtel, the largest mobile operator in India services acquired African assets of Bahrain-based Zain Telecom for $ 10.7 billion in the largest cross-border deal in emerging markets. Bharti leaders on is assumed that they will copy a very successful high volume, low-cost telecommunications model, they first for the Indian masses in Africa.
bharti airtel case study solution
But when they started to integrate the companies, leaders Bharti found many unexpected challenges, including cultural differences between Indian and African staff, poor infrastructure than they expected with higher than expected costs, the monopoly distribution network, strong competition, weak partner ecosystem, and market, which was responsive to tariff reduction. In early 2012, one and a half years later, the company has its external networks, IT and customer service operations, as it was in India, has launched a single brand across the continent, and culturally integrated with the new environment. Key business indicators, including profit and market share, showing the first signs of improvement. But questions remain about how the company will be able to catch up with MTN, a leading player in Africa, by reducing tariffs, as it was in India, and that his strategy is to go forward. "Hide
by Krishna G. Palepu, Tania Bijlani Source: Harvard Business School 36 pages. Publication date: April 10, 2012. Prod. #: 112096-PDF-ENG
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