Bharat Petroleum Corporation Limited (BPCL) is an Indian public-sector oil company that features among the Fortune Global 500. The company has been in the work of refining and marketing petroleum products.
For about 25 years, BPCL ran in a safe environment where it was ensured 12 per cent post-tax returns by the Indian government. In 2002, the authorities ceased ensuring returns to its oil companies, and BPCL found that its sales were improving but its profitability was falling. In correspondence, BPCL ventured upstream into the investigation and development of hydrocarbons.
The case scenario is established in 2010, seven years succeeding BPCL embrace of a corporate strategy of vertical integration. The chairman and managing director of BPCL identifies reasons for the striking accomplishment of the company and considers what BPCL should do next. Writer Noel Machado is affiliated with the School of Inspired Leadership (SOIL).
PUBLICATION DATE: January 14, 2014 PRODUCT #: W13574-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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