Case "Beyondsoft Co, Ltd (A)" will be completed in early 2010, described the strategic path Beyondsoft in its history of more than 10 years since its founding in 1995, containing its main activities and relationships with major customers at the time, the market environment, faced by companies, the competitiveness of key players and the rivalry Beyondsoft own resources and capabilities, as well as future goals set by President Ben van for the company. The emphasis was on Beyondsoft development strategy is to choose the next 3-5 years, due to its actual external business environment and internal business conditions. This case is a continuation of the case (A), focusing on the strategic path Beyondsoft in 2010-2011, the market environment at a new historical moment, facing the company in early 2012, when did Beyondsoft IPO, including the situation of the main competitors and their own Beyondsoft resources and capabilities, as well as its bushiness adjustments and future goals developed Ben Wang and his top management team. "Hide
on F. Warren McFarlan, Donghong Li, Hong Zhang Source: Tsinghua University 21 pages. Publication Date: October 30, 2012. Prod. #: TU0030-PDF-ENG
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