Our mental models, or mindsets, determine the manner we make decisions, see the planet and behave. In the realm of Marketing, the writer argues that numerous peoples' mental models are badly dated. He explains why the old Marketing paradigm is aged, and details six distinct aspects of novel landscape that recent marketers must grasp in order to prosper in what he calls "a new marketing paradigm."
PUBLICATION DATE: April 01, 2014 PRODUCT #: ROT232-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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