If your business is considering entering a new market that is global, why not target a wide variety of consumers-from the rich, to the middle class all the way down to the lowest of the poor? The writers show how a wide range of for profit healthcare organizations are experimenting with different types of smartphone-enabled services for low-income clients.
They provide numerous examples of how these commerce models work, and describe three strategies that for-profit organizations can use to serve the poor- beyond and in the sphere of health care.
PUBLICATION DATE: May 01, 2016 PRODUCT #: ROT301-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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