Beverly Stern was a successful manager, working in three major retailers: GAP, Pottery Barn, and Williams-Sonoma. Stern's latest work on the launch did not meet her expectations, and she must now decide what to do next. She has an offer to start a new retail division of Gymboree. The case allows students to understand the career of a successful "merchandising" of the executive and to identify key personality traits and skills that support successful career. Provides examples that Stern knew how it has progressed in his career and gives an idea of ​​professional tasks, which would be the criteria for selecting work. "Hide
by H. Kent Bowen, Alison Berkley Wagonfeld Source: Harvard Business School 23 pages. Publication Date: November 18, 2003. Prod. #: 604018-PDF-ENG
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