Better World Books was founded as a for-profit "B corporation" dedicated to a triple bottom line of financial, social and environmental performance. After early growth, BWB deals with challenges growing while prolonging their social-entrepreneurship business model. Difficulties like shrinking supply, slim allowances, low brand recognition and even copycat adversaries are a few of the issues BWB confronts.
CEO Andrew Perlmutter must decide how to handle these dilemmas in a way that keeps BWB competitive in the busy used book business and creates value for all of the stakeholders of BWB.
PUBLICATION DATE: January 06, 2012 PRODUCT #: MH0026-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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