Better World Books, the young start-up, provides socially-conscious alternative to Amazon, collecting and selling used books to keep them out of the wastestream, providing a portion of its profits to support global literacy efforts. The case is, new business model for profit "B Corporation" is designed to combine profit and mission. Founder Xavier Helgesen struggling with how to evaluate their products to capture the value of their social good, how to manage multiple distribution channels, including direct sales to consumers, as well as managing the negative public perception of the social impact of business, the company is profitable. "Hide
by Mikhail Norton, Fiona Wilson, Jill Avery, Thomas Steenburgh Source: Harvard Business School 26 pages. Publication Date: September 22, 2010. Prod. #: 511057-PDF-ENG
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