BESystems Inc. in 2003: Reaching for the Next Level Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

In order to become the dominant player in its industry, BEA has encountered a number of strategic objectives. IBM, Oracle, Microsoft, and increase the competitive threat posed to key applications BEA, a segment of the server market. Seeking opportunities for further growth, the company is expanding its product portfolio in the integration and portal market segments, where he faced strong competition. At the same time, there was more pressure to bring all these pieces together into an integrated "platforms" that can be leveraged corporate software developers tend to write add-on applications or integrate existing better, as well as independent software developers to write new large applications. Top management felt BEA was to become the preferred partner platform for high-end segment of the market enterprise computing. At the same time, a new category of Internet Services Web provides the opportunity to become a key player in the main - medium and small companies - a segment of the market. Top management believes that effectively compete with much larger rivals and continue their preferred platform ambitions successfully, BEA, necessary for the development and introduction of an innovative product strategy, combined with an equally comprehensive strategy of innovative distribution channel. "Hide
by Robert A. Burgelman, Sweta Sarnot Source: Stanford Graduate School of Business 41 pages. Publication Date: July 9, 2003. Prod. #: SM117-PDF-ENG