Documents the evolution of Best Buy, the electronics retailer, from its inception in 1966 to its highly successful "Concept 2" strategy in 1996, increasing its sales ($ 7.2 billion) of the previous number one industry Circuit City. Its chief executive, Richard Schultz offers a new vision (Concept 3) to address the changed competitive environment and consumer companies. The decrease in profitability in 1996, however, calls for a creative adaptation of the concept 3. "Hide
by V. Kasturi Rangan, Baleji S. Chakravarty Source: Harvard Business School 30 pages. Publication Date: July 9, 1997. Prod. #: 598016-PDF-ENG
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