Focuses on the strategic / organizational development Benetton. Examines organizational structure, which has enabled the company to expand into a global company from a small business base. The functional strategies that allows large companies to succeed in the modeling industry. Raises the question whether this is the same organization can be successful in terms of diversification. "Hide
by Howard H. Stevenson, John J. Martinez, J. Carlos Jarillo Source: Harvard Business School 17 pages. Publication Date: January 19, 1989. Prod. #: 389074-PDF-ENG
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