Benetton Group's management consists of leaders came two different strategies: 1) the expansion of production in order to develop the economy in order to increase sales of Benetton in these markets, and / or 2) to find ways to provide additional support for retailers, some of which are valid for developed markets for complex competitors and increasing alertness. Includes color exhibits.
To enhance their effectiveness, color cases should be printed in color. "Hide
by James L. Heskett Source: Harvard Business School 24 pages. Publication Date: November 30, 1995. Prod. #: 396177-PDF-ENG
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