The largest producer in the world wool outerwear is looking to expand its retail network in the United States from its base in Europe. A number of issues relating to marketing, manufacturing, logistics and strategy to be raised with the proposed move to specific questions about how the move should be manageable. The case describes a well-designed, functional integrated strategy for Europe in a way that allows to evaluate its applicability to the proposed U.S. efforts. "Hide
by James L. Heskett, Sergio Signorelli Source: Harvard Business School 23 pages. Publication Date: September 13, 1984. Prod. #: 685014-PDF-ENG
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