Ben Cohen and Jerry Greenfield were best friends and socially conscious entrepreneurs, when they founded the Ben & Jerry's Homemade in 1970 in Burlington, Vermont. The company was well known for that original, unusual, and committed to socially responsible businesses and the use of organic ingredients in their products.
When the company went public in 1984, most people buy stocks because they believe in the company's values and mission. In late 1999, the financial and economic world was a very different, and the two suitors-Unilever Ice Cream Dreyer and proved both very interested in the acquisition of Ben & Jerry. This case describes not only the background and history of Ben & Jerry, but the factors that influence the founders in order to decide what action to take. "Hide
by Robert J. bag, Pat Werhane, Jenny Mead Source: Darden School of Business 21 pages. Publication Date: March 13, 2002. Prod. #: UV1930-PDF-ENG
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