Ben & Jerry is an anti-establishment, values-oriented company, which has become a successful enterprise. The dominant founder, Ben Cohen, is not an effective manager, but he brings a creative marketing and product skills, which have played an important role in the success of the company. He is also the controlling shareholder and the power of social-minded culture of the company. One of the many policies that reflect the values of Ben, but that has created difficulties in managing the organization 5 to 1 compensation for the difference between the top and bottom of the organization. Until the mid-1990s, the company operates in an explosive growth of business with relatively weak competitors, and this has changed by the time the case in September 1990. The case opens like Chuck Lacey becoming president. He has to decide what to do about 5 to 1 rule and related matters as Ben, and the value of the style of the counterculture. Students should take into account the complexity and importance of the responsibility of the general manager of the company's values in accordance with the commercial imperatives and consider the effect of moral policy and organizational effectiveness. "Hide
by John Theroux Source: Harvard Business School 22 pages. Publication Date: October 17, 1991. Prod. #: 392025-PDF-ENG
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