BEN AND JERRY'S HOMEMADE ICECREAM Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

BEN AND JERRY'S HOMEMADE ICECREAM Case Solution

Question 1:What is B&J's corporate level strategy? What is their business-level strategy?

Answer:

The management of B&J has adopted quite comprehensive and flexible corporate and business-level strategies for the business in the markets it operates. The unique and market friendly policies and strategies of the management of the company have assisted the business in establishing itself in the market while also sustaining its market share and interests. The in-depth analysis of the corporate and the business strategies of management of the B&J are illustrated below.

ben and jerry's case study solution

CORPORATE LEVEL STRATEGY OF THE COMPANY:

The management of the company has adopted a three dimensional strategy for the operations of the business in the markets it operates. The three dimensions of the corporate strategy that the management of the company has adopted are high standard quality of the products, profitability for the company and fostering economic growth of the region where it operates.

This strategy of the business allows the management of the company to comprehensively cover the needs and demands of the customers in its target market.The corporate strategy of the management of the company falls under the principles of differentiation and quality and this gives the management of the company enough flexibility and competitive advantage over the rivals in the industry to aggressively target the customer segment and markets of the region.

The differentiation and high quality focused strategy of the management of the company has assisted the management of the company in uplifting the standards of the product portfolio of the company by introducing products and flavors that are rich and unique on tastes and aroma. This has given an important competitive edge to the company over the competitors in the industry.

The other important pillar of the corporate strategy of the management of the company is the corporate environment strategy of the company. TheB&J organization is the first private entity to join the CERES, which is a non-profit organization that works for the protection and preservation of environment in today’s industrialized world while also sustaining the well-being of the communities in the region.

The key principles of the corporate strategy and the corporate environment strategy of the management of the company are illustrated below.

Corporate strategy:

High quality.
Supplementing the economic growth.
Preserving company image.
Brand awareness and loyalty in the market.

Corporate environment strategy:

Atmosphere preservation.
Preserving and feasible use of natural resources.
Reducing wastes.
Reducing carbon footing.
Preserving energy and promoting green energy within the business culture and values.
Promoting health and safety.
Environment preservation.

BUSINESS STRATEGY OF THE COMPANY:

The business strategy of the management of the company is to maintain the balance between the corporate strategy of the business and the corporate environment strategy of the business while pursuing operations in the market. The management of the company has pursued the business corporate and corporate environment strategy in several of the initiatives of the business. This includes the goals of the business to integrate the standard and quality of the products with the economic sustainability and social responsibility.Some of the initiatives that the management of the company has undertaken simply illustrate that the focus of the business strategy is rather on profitability of the company.

This can be clearly understood by the policies of changing the packaging of the products by the management of the company due to the decrease in demand, which resulted in the increase of waste generated by the activities of the business..............

This is just a sample partial case solution. Please place the order on the website to order your own originally done case solution