Voice over Internet Protocol (VoIP) begin to destroy the good old telephone service (POTS). Ron Close was offered a job heading the emerging VoIP business in Bell Canada. Bell is Canada's largest telecommunications provider, and POTS. Case provides a platform to discuss disruptive innovation (VoIP) and its implications for the current player. Close Ron explains how Bell turned to the technology challenge, and managerial and organizational implications of available videos, product 7B06M009. "Hide
by Rod E. White, Michael E. Raynor, Daniel Day Source: Richard Ivey School of Business Foundation 12 pages. Publication Date: February 17, 2006. Prod. #: 906M09-PDF-ENG
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