Bel Brand: The Laughing Cow Challenge Case Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Bel Brand: The Laughing Cow Challenge Case Study Help

Alternative: 2- South Beach Positioning

Pros

By positing the Laughing Cow as a healthy food as prescribed by South Beach; the company would be able to get benefit from the changing trends of healthy and low carb food in the US. Hence, this would help the company in attracting health conscious customers.

Cons

The US based market is highly competitive and lucrative, which attracts the new entrants, making the competition more robust and rigorous.

Solution: 3- Unique& Differentiation New Positioning

Pros

By positioning the brand with the use of differentiationstrategythat would requires unique taste, high brand quality and other values; the company would be able to develop an autonomy and earn its own identity in the US market, which would enable it to attract a larger customer base in order to increase sales.

Cons

The company needs considerable amount of energy, focus and money to execute mass marketing and develop a differentiation strategy, and stakeholders might not get satisfied because of different positioning in diverse markets.

Implementation plan

Taking under consideration the evaluation of analytical tools and theories; the company’sIOS advised to develop a differentiation strategy in market, i.e. Laughing Cow Brand, for which the company needs to develop a new positioning strategy through applying quality and unique taste inthe productsthat would help company in attracting the current and new customers in an efficient manner. Later on, the company would need to develop a long-term and a strong relationship with shopkeepers, grocery retailers and distributors, in order to be able to access wider customers & potential markets.

Outcomes of the Proposed Solution

By using the differentiation strategy to position the brand in the US market; the company would be able to improve its financial performance and beat the head-to-head competition. The company could increase the sales of its product by using gorilla and mass marketing tool. Also, by differentiating the product on the basis of quality, taste and other values; the company could easily compete with its rivals and acquire a wider market.(Levitt, 2015)...............................

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