Beijing Mirror Corporation owned the patent on the newly designed rear-view mirror, which eliminated the usual blind spot. Created and owned by a Chinese university, at which the new technology was invented, the company tried to decide how to present the product in the domestic and international markets. In particular, the company should try to commercialize the technology on their own or through a joint venture? If they do it with a local or foreign company? What pricing, promotional and distribution approaches the point? "Hide
by Paul Beamish, Chen Xiao Yue, Zhao Xin Source: Richard Ivey School of Business Foundation 25 pages. Publication Date: November 13, 1998. Prod. # 98M033-PDF-ENG
Related Case Solutions & Analyses:
Firstwell Corporation and the Production Mandate Question
Groupon
Dr. M. L. Dhawale Trust Hospital – Towards Sustainability
H&R REIT – Financing The Bow
Canada Basketball
Powershares Exchange-Traded Funds
Leslie Jones Supervisor
Closing the Gap – the Changing Home Care Environment (A)
lululemon athletica: Extending the Brand to the Menswear Market
Tonlist (B): Should Stefan Sell
