It was the start of December, 2010 and a newly formed team of analysts and consultants at Kristoffer Consulting were gearing up to finish their report for Bei Capelli, an Indianapolis-based hair salon catering to middle-class women. The co-owners believed that Bei Capelli had reached capacity at their current location, and wanted to develop a strategy to pursue future growth.
Kristoffer Consulting was looking at growth strategies ranging from franchising, new locations, and new services to raise Bei Capelli's fiscal operation. The report was due the last week of January, along with the team was trying to ascertain what information they have to collect from the owners to complete their analysis. The team has some demanding customer problems and business integrity troubles.
PUBLICATION DATE: September 21, 2011 PRODUCT #: W11181-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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