After a successful model in Europe, JP Morgan introduced a set of five U.S. retail mutual funds with the philosophy of investment and marketing strategies based on behavioral finance. Group of assets, management believes that an understanding of investor biases as overconfidence, anchoring, and loss aversion is key to generating returns on investment and training of clients in a consultative parties. "Hide
by Malcolm P. Baker, Aldo Sesia Source: Harvard Business School 20 pages. Publication Date: February 28, 2007. Prod. #: 207084-PDF-ENG
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