The second largest brewer in the world, SABMiller, has evolved a business model in Mozambique that signifies ananarchistic departure in the firm's basic method of beer creation. Regardless of this multinational's well-developed supply chains that are global and processes that are greatly centralized, it has disrupted both products and established processes and instead, innovated to make a cassava-based beer within an endeavor to serve the low-income consumers who comprise most of the African economic pyramid. In a marked departure from corporate best practices, the manufacturing process begins outside of the brewery as well as in the area of the dispersed and cassava farming plots that are rural.
PUBLICATION DATE: May 12, 2014 PRODUCT #: W14155-HCB-ENG
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
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