Director General of Beech-Nut has to decide what to do. Asks students to consider as evidence of impurities should be enough to trigger recognition of the leadership task. What are the cognitive and behavioral factors and pressures that lead people to persist in beliefs long after they appear insolvent more objective observers? "Hide
by Lynn Sharp Paine Source: Harvard Business School 1 pages. Published: 18 February, 1992. Prod. #: 392085-PDF-ENG
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