Director General of Beech-Nut Nutrition Corporation to decide what to do when it receives information that the company's offer of apple juice concentrate may be adulterated. Concentrate juice is used in many products. It seems that other companies may have had reason to doubt the authenticity of the concentrate in a few years. The case illustrates the importance of accurate information and open channels of communication to ensure informed decision-making by senior management. Also shows how a focus on financial goals and objectives may hide important ethical and legal aspects. Can be used to discuss organizational barriers to the flow of information, approaches to decision making, and the role of the FDA and other regulatory authorities in the U.S. for food purity. "Hide
by Lynn Sharp Paine Source: HBS Premier Case Collection 14 pages. Publication Date: February 6, 1992. Prod. #: 392084-PDF-ENG
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