Director of marketing for the division's largest health care company considers the structure and staffing of the organization of marketing department. The division has a work permit additional marketing manager. Thus, the immediate settlement of the case are: 1) to hire additional managers, and 2) if so, what should be the role and responsibilities of the new leader in the marketing organization. Industry events, budgetary considerations, and changes in field sales and service requirements make it a complete solution with big implications for the marketing division and implementation. "Hide
by Frank V. Cespedes, Laura Goode Source: Harvard Business School 18 pages. Publication Date: December 16, 1992. Prod. #: 593070-PDF-ENG
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