BEAUTY SALON INDUSTRY GROWTH IN MALAYSIA-DR. NANO LABCEL Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Beauty Salon Industry Growth in Malaysia-Dr. Nano Labcel Case Solution

The graph below shows the import of Malaysia for the beauty salon industry in 2013, which shows that the demand for skin care products and services was the highest. (Malaysian Cosmetic Market: Current and Future Prospects, 2017)

The interest of customers and clients of this industry was heavily influenced by different, innovative marketing strategies. The Malaysian consumers mostly go for the multinational and renowned brands such as L’Oreal, Unilever, and Avon etc. The local brands of Malaysia in this industry valued at around three billion Malaysian Ringgit, and showed a growth rate of about thirteen percent per annum for the coming years in 2013.

In Malaysia, beauty products are sold usually through different departmental stores, pharmacies and hyper stores etc. Even a local market in Malaysia has around sixty thousand different cosmetics products available. This gives the insight that how much people are consuming on beauty products.

Companies make sure that their revenues keep increasing and offer discounts and other allowances every now and then on expensive products to increase its sales. Most of the consumers in Malaysia wait for such discounts and buy beauty products then. This practice of consumers has increased the competition among the players and often leave them with little profit margin. A common way of increasing sales is through marketing using the local newspapers and magazines and mostly via social media. Consumers either go for renowned brands or the brands offering products manufactured using hundred percent natural ingredients.

Other than that, Malaysia has started manufacturing halal beauty products and its gaining popularity not only in Malaysia but in other Islamic States as well. Malaysia’s beauty industry is trying to strengthen its economy by offering halal products and services to its customers. These products are not only manufactured according to the law of Sharia, but each and every step is considered according to the teachings of Islam.

In 2008, the market share of halal products was estimated at five hundred and sixty million dollars, and the services and products were estimated around 2 trillion dollars per annum. The beauty salon market of halal products was recorded to grow by twelve percent annually, generating sales around 2.1 billion US dollars. In 2017, the beauty salon market of halal products is around 945.8 million US dollars in South East Asia. The forecasts show that the market for halal products is expected to increase in coming years with a rate of 10.2 percent per annum till 2020. (Hassali, 2015)

Dr Nano Labcel:

Dr Nano Labcel is originally from Germany and was developed in the year 2002 and has five different outlets in different cities of Malaysia. It offers products and services for skin care specifically. After a good advanced and detailed research, its researchers found out that the human skin has certain molecules that are made up of different proteins. These proteins are of two types and are different in younger cells and older cells of the skin. The scientists of Dr Nano Labcel has developed a technique to transfer these younger cells proteins into the older cells. This way the ageing skin can be cured. Dr Nano Labcel assures its consumers that it uses hundred percent natural extract of Edelweiss Stem that is brought from Germany. This stem contains certain molecules that are similar to that present in gold and are highly active. These molecules help the process of cell break down speed up. Because of this, the skin stays intact and wrinkles do not appear. Dr Nano Labcel has named this technique V-face Miracle and it is one of its speciality.

Its motive is to successfully bring such innovative, unique and effective ideas and solutions to different skin problems. Its goal is to become the front-runner in skin care treatment worldwide and continue to grow using the knowledge and skills of its employees and using different scientific techniques and latest technologies. Apart from that it says no to laser treatments and surgeries and encourages the use of natural products for skin care treatments.(about drnano, 2017)

Dr Nano Labcel is offering a wide range of different skin care products for different skin types and different skin textures. It has sub-categorized itself into two different categories; Dr Nano and Nimue. Currently, both combined are producing and selling sixty-one different products all over Malaysia. Dr Nano alone is offering twelve different products. Products of Dr Nano are listed below:

Bio-Collagen
Bio Growth
Meso Lift
Bio Slim
Bio Youth
Slim Jet C
Slim Jet A
Bio Live Cell
Bio A
Bio Face Lift
Bio Glo(drnano, 2017)

Some of the products offered by Nimue are as follows:

Active Blemish Control
Active Gel
Active Lotion
Cell Hydrating Complex
Alpha Lipoic Complex
Adult Spot Treatment
Collagen Eye Film
Cleansing Gel Life(nimue, 2017)

BEAUTY SALON INDUSTRY GROWTH IN MALAYSIA-DR. NANO LABCEL Harvard Case Solution & Analysis

Though its signature treatment is Ultra V Face, the doctors do an analysis of skin type on their clients and then diagnose with specific preferred formula, suitable for that skin type. It is there placement of Botox. The areas of concern are then treated with a specially selected blend of different natural products. It provides a face to face consultancy to its clients in which skin experts inquires about the issues of the client to offer them the best solution. Further using advanced technologies, skin analysis is done to determine the skin type and texture. In the end, the most suitable treatment is offered and its effects are monitored side by side. The Ultra V Face promises to cure the following issues of clients:

Imperfect Shape of Face
Double Chin
Lines on Forehead
Lines on Face due to Laughing
Aging Lines
Crow’s Feet(signature treatment, 2017)

Dr Nano Labcel has been certified by many organizations, some of its certificates are; Medical Device License Canada,EC Certificate Canada, Certificate of Registration Canada, Laboratory Certificate United States, Director of Pharmaceutical Services Ministry of Health Malaysia Notification Note, Setsco Services PTE Limited Test Report Singapore, Certificate of Ultra V Face, Certificate of KFDA.....................................

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