Beaufort Solutions Inc. (Beaufort) was a very modest technology firm located in St. John's, Newfoundland and Labrador, Canada that has been producing software solutions since 2003 for the quickly transforming and burgeoning digital picture business. Beaufort's exceptional and certain technologies in the photo enhancement, web, and event photographs market sections empowered transforming digital images into high quality prints and presents for consumers. The business's go to-market strategy, in tandem with a substantial marketing associate, included providing "big box" retail customers with a fully integrated digital photo solution that was intuitive for consumer use.
Building on this particular momentum, Beaufort was in the method of proving themselves to another, more large Canadian retailer, the success of which will alter the company eternally. In June 2011, Todd Hiscock, questioning just how much increase would best fit the business and the CEO in Beaufort, was pondering the consequences of succeeding.
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
PUBLICATION DATE: June 01, 2015 PRODUCT #: NA0355-PDF-ENG
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